Bangkok — Mitr Phol Sugar, the world’s 4^th largest sugar producer and the global sustainability leader in the Food Products industry according to the S&P Global 2025 assessment, is participating in THAIFEX – Anuga Asia 2026, Asia’s largest food and beverage trade exhibition. Under the theme “Sugarcane Energizes the World,” Mitr Phol invites consumers and business operators to experience how sugarcane can help create a better world. A highlight is the launch of Mitr Phol’s latest product, “Natural Cane Sugar,” featuring a low glycemic index to meet the growing demand for healthier lifestyle choices. Visitors can also enjoy inspiring activities and exclusive showcases by renowned chefs, alongside a full range of products from across the Mitr Phol Group ecosystem, all reflecting the company’s commitment to driving a more sustainable future together. The exhibition is taking place at Booth 3-F01, IMPACT Challenger Hall 3, Muang Thong Thani, from today until May 30, 2026.

Mr. Parin Amatyakul, Senior Executive Vice President Marketing Group of Mitr Phol Group, stated: “The key concept of this year is ‘Sugarcane Energizes the World,’ which reflects our commitment to unlocking the limitless potential of sugarcane by maximizing its benefits and value to develop products that support every aspect of life. We believe sugar is part of every step and every meal, in line with our philosophy, ‘Mitr Phol Moves Life.’ At Mitr Phol, our development efforts are driven by a desire to create positive impact for the world. At this event, we are proud to introduce new products thoughtfully developed to provide consumers with better choices and an improved quality of life, alongside an impressive range of products and activities by Mitr Phol. Every product on display has been carefully designed and developed to support better living while promoting sustainable social and environmental stewardship throughout the value chain, from upstream to downstream.”

One of the key highlights this year is the launch of Mitr Phol Low GI Natural Cane Sugar, an innovative sweetening solution developed for health-conscious consumers. The product features a low glycemic index (GI = 52), allowing the body to absorb sugar more gradually. It is distinguished by its fine, consistent crystals and natural brown color, produced without the use of bleaching agents. The sugar dissolves easily without sedimentation, making it ideal for a wide variety of culinary creations, including savory dishes, desserts, traditional Thai sweets, bakery items, and beverages.

In addition to its new product launches, Mitr Phol Group is also hosting the “Standard Taste for Iconic Local Dish,” demonstrating how happiness can be created through every menu. The event features leading chefs and well-known restaurant operators who trust and choose Mitr Phol sugar products in their creations, including James (Pachara Thakerngkiat) from James Boulangerie, the premium bakery celebrated for its French-style pastries; Chotika Tirakittikul from Yoi Yoii, recipient of the “Nakhon Pathom Signature Restaurant” recognition for presenting local flavors in a modern style; and Phongpan Vijarnprasit from Khun Phra Cafe, one of Lopburi’s popular cafés. Also joining is KC Interfoods, an importer and producer of instant beverage powders, presenting premium matcha-inspired menu ideas, as well as Katsu Midori, which will share the story behind its adorable dessert, “Neko Pudding.”

Mitr Phol’s extensive product portfolio is designed to support limitless culinary creativity across savory dishes, desserts, beverages, and bakery applications. The lineup includes refined white sugar, ready-to-use syrups, flavored syrups, and popular brands such as Freshy and Senorita, alongside the company’s healthy sugar range developed to meet the health and wellness trend.

In addition, the exhibition features menus and products from “Pluk Pror Suk,” a social enterprise under Mitr Phol Group dedicated to creating sustainable income opportunities for local communities. Visitors can also explore a comprehensive showcase of innovative, technology-driven, and environmentally friendly products from across the Group’s portfolio. Highlights include CaneX and PlaneX, biodegradable material solutions derived from sugarcane and cassava for a wide range of industries, capable of decomposing within six months; Vallex, a natural sugarcane prebiotic fiber that supports digestive balance; and PRIVA, a convenient prebiotic solution designed to help modern consumers easily incorporate fiber into their daily routines.
The beauty segment features CURA-MD, a gentle facial skincare line formulated with prebiotics to naturally strengthen and restore skin health, alongside Barelief, hair and body care products made with more than 90% natural ingredients to safely restore balance to skin and hair. Also showcased are premium natural mineral water brands from Khao Yai, including VAVA, known for its smooth taste and recognized with a prestigious 3-Star Taste Award and world-class design accolades, and ETO, a 100% natural mineral water brand honored with the Grand Gold Award for promoting everyday balance. The showcase further includes Ratchasima Green Starch, a premium export-grade tapioca starch with a fine texture and soft, chewy consistency suitable for many international cuisines, as well as Soil Mate, a plant-based organic fertilizer developed to restore soil quality and improve crop yields in an environmentally friendly way.

Consumers and business visitors are invited to experience how Mitr Phol brings happiness to every menu while discovering innovative solutions for a more sustainable world. Visitors can also shop for a wide range of quality products from the Mitr Phol Group at the Mitr Phol booth during THAIFEX - Anuga Asia 2026, Asia’s largest and most comprehensive food and beverage trade exhibition, at Challenger Hall 3, Entrance 3, Booth 3-F01, IMPACT Muang Thong Thani, from May 26-29, 2026, 10:00 a.m.-6:00 p.m. (trade days), and on May 30, 2026, 10:00 a.m.-6:00 p.m. (trade and public day).